Step 1: Socialize
Bring potential donors to the campaign
Whether it's your website, social media channel or event, use any channel to drive people to your fundraising campaign page.
We designed Growth Engine Methodology, so you can raise more funds consistently
- More strategy-level clarity
- Consistent fundraising results
- Enhanced donor experience
- Stable donation flows
- Donor retention
Trusted by Leading Nonprofits
"The organizations using Growth Engine are seeing stronger donor engagement, more consistent fundraising results, and a clearer path to sustainable growth."
Shannon Belliveau
VP of Customer Success
What's Growth Engine?
A 6-step framework that powers your fundraising strategy. It's customized to your nonprofit and gives you a clear step-by-step plan on how to attract donors, convince them to donate and advocate for your mission.
Step 2: Engage
Inspire an emotional response to drive action
On your fundraising page, share personal stories, videos and photographs that show the importance of your mission.
Step 3: Monetize
Convert emotions into contributions
Show a specific impact that a donor will make if they contribute. The more specific, the better.
Step 4: Amplify
Ask donors to share after they contribute
Immediately after making a donation, supporters are most likely to share your campaign with their network. By inviting them to do so, you turn donors into advocates who help expand your campaign's reach.
Step 5: Retain
Send regular updates, so donors can see results
Show your donors a specific impact of their donation through an email, post or update on a campaign page. This increases a chance that they will donate again.
Step 6: Rally
Ask donors to share your updates
Ask your donors again, but this time — ask them to share your update. This attracts more potential donors and amplifies the impact.
Get the complete Growth Engine playbook
Download the detailed guide with templates, examples, and step-by-step instructions.
No matter your mission, we can
tailor Growth Engine to your needs
Growth Engine in Action
How Himalayan Life Applied All 6 Growth Engine Stages
See the complete Growth Engine methodology in action: from socializing supporters to mobilizing a movement that raised $233K+ over 4 years.
View The Extra Mile 2025 Campaign
The Himalayan Life
Nepal & India · 20+ years of impact
"Rescuing, nurturing, and protecting marginalized children who have faced abandonment, abuse, and neglect in Nepal and India."
Challenge: How to build sustainable, repeatable fundraising for ongoing child welfare programs.
Solution: "The Extra Mile" campaign using the complete 6-stage Growth Engine methodology.
$233K+
Total Raised
4
Successful Years
Growth Engine Results
Year-over-Year Growth:
- 12021$39K+of $62K (63%)
- 22022$60K+of $75K (80%)
- 32023$43K+of $50K (86%)
- 42025$51K+of $50K (102%)
Complete Growth Engine Implementation
See how Himalayan Life systematically applied each stage of the Growth Engine to build a repeatable $51K+ fundraising movement.
01
Socialize
Brought supporters through branded P2P event marketing
Implementation: Created 'The Extra Mile' as an annual branded event that socializes walkers and cyclists to support marginalized children in Nepal and India.
✓ Built consistent annual audience growth
02
Engage
Inspired emotional connection through powerful storytelling
Implementation: Shared compelling stories of rescued children and connected supporters' physical activity (walking/cycling) to solidarity with the mission.
✓ Participants felt personally connected to the cause
03
Monetize
Converted engagement through accessible giving options
Implementation: Offered multiple ways to participate (walk or cycle) and integrated seamless donation processing through FundRazr's platform.
✓ Achieved 100% of $50K goal in 2025 ($51K+)
04
Amplify
Leveraged participant excitement for viral growth
Implementation: Used FundRazr's automated activity feeds to highlight donations in real-time, encouraging participants to share their involvement.
✓ Real-time momentum drove additional participation
05
Retain
Built loyalty through consistent annual engagement
Implementation: Established The Extra Mile as an annual tradition, using email integration (Mailchimp) and thank-you automation to maintain relationships.
✓ 4 consecutive years of successful campaigns
06
Rally
Turned participants into active ambassadors
Implementation: Enabled peer-to-peer fundraising where supporters created their own fundraising pages and recruited their networks to join the movement.
✓ Expanded reach through participant networks
How it works?
Step 1
Guide
Download and explore our Growth Engine Guide
Step 2
Custom Strategy
Reach out to us to get custom strategy from our team
Step 3
Campaign Start
Start your campaign following easy steps